О журнале

Аннотация: (English) This scientific article provides a comprehensive analysis of environmental issues related to the disposal of nail industry waste, including varnishes, gels, acrylics, coating removers and other related materials. Particular attention is paid to the study of the chemical composition of this waste and its potential impact on various components of the environment - soil, water resources and atmospheric air. The work examines in detail the methods of processing and disposal of these materials existing in world practice, and also critically analyzes their effectiveness and environmental safety. Based on the conducted research, the authors offer a set of practical recommendations aimed at minimizing the negative impact of nail service waste on ecosystems. The article also contains an analysis of the current state of legal regulation in this area in various countries and promising areas for its improvement.

Аннотация: (English) This article examines the stages of communication strategy development and the types of modern streaming services. It provides brief characteristics of each format and outlines the advantages of engaging consumers through video content. The aim of this study is to explore the process of integrating streaming platforms into a company’s communication strategy and to assess their effectiveness. The research discusses key phases in building a communication strategy and classifies different types of streaming services. It includes performance statistics of streaming tools in a business context and describes the stages of their implementation within strategic communication. The findings highlight the importance of aligning content tone and platform choice with audience expectations. The study also emphasizes the promise of this direction and the need to consider the experience of similar companies in the same field. It identifies a direct link between ongoing performance monitoring and the achievement of core business objectives. The relevance of the study stems from the rising popularity of streaming platforms and increasing competition among businesses for user attention. This article may be of interest to entrepreneurs and marketers designing promotional strategies for their companies, products, and services in today’s digital environment.

Аннотация: (English) The article contains a study of the professional aspects of the work with permanent makeup artists concerning left-handed individuals. An analysis of ergonomic and educational problems left-handed workers come up against will be conducted in this study, along with recommendations for adapting workplaces and training methods to enhance their professional skills. The urgency of this work lies in the creation of conditions for the successful professional activities of left-handed craftsmen, since most methods and equipment were traditionally oriented towards right-handers, which added additional difficulties in both the process of training and work. The novelty of the study lies in a systematic consideration of biomechanical characteristics of left-handed specialists related to permanent makeup, as well as suggesting practical amendments both to the workspace and training methods that can help improve the quality of work and reduce physical stress. The major conclusions are that left-handed experts find it tough to arrange the place of work and also to learn methods intended for right-handers, which requires personal adjustment and change of regular techniques. This information will help permanent makeup artists, teachers, and training pros, along with beauty salon owners, who want to make a welcoming work setting for left-handed workers.

Аннотация: (English) Nuances and aspects of marketing products created based on and in the development of digital technologies in their interaction with TRIZ.